With roughly 81 percent of Americans using the internet on a daily basis, it’s no secret that having a strong online presence is fundamental to operating a successful business — but how can you make digital marketing easy?
The answer is automation.
Software solutions now exist that automate your digital marketing, but first let’s explore traditional methods of digital marketing and what they look like.
Your customers are online, so you should be too.
When a customer does a Google search for a certain product or service, they often don’t have a specific company in mind, but are ready to buy, making this a crucial point of contact between your ad and a potential customer.
Advertising on Google is done through Google Ads, which is a paid service that displays your ad on the search result page of a given search with specific keyphrases. For example, if you run a dental practice and use Google Ads, when an individual in your area searches “dentists near me”, they will then be shown your dental practice’s website at the top of the search results.
When you implement Google Ads into your digital marketing strategy, you are making it easier for potential customers to find you when they are searching for a business like yours.
Grow your business with social media
With social media, we’re all connected to one another by a few simple clicks. In the modern digital landscape, a person’s entire life can be documented online. From where someone vacations to where they shop, social media contains valuable consumer data — which your business should be utilizing to craft effective social networks. For your business, the work lies in creating content on a daily basis.
Read More: 3 Easy Steps to Grow Your Social Media
When a customer follows your page, they are integrating your business into their daily feed of information, so the next time they need a service like yours, they won’t need to search Google — this is the ultimate goal of digital marketing.
How To Make Digital Marketing Simple
Traditionally, business owners were faced with two options when looking to build their online presence: hire someone to handle their digital marketing, or learn how to themselves. The first is the most obvious, but also the most expensive — and putting off work to become a pro at digital marketing isn’t a smart business choice. So what is a business owner to do if these two traditional options are out of the question? The answer is automation.
Automated digital marketing software is on the market and many businesses are switching to services such as Practina to make their online advertising and social media easy.
Using artificial intelligence, Practina automates your business’s social media posts and creates ads for Facebook, Instagram and Google, so you don’t have to. With Practina, you can focus on your customers while the software regularly connects you with more customers with a simple and streamlined process.
While other services only offer the scheduling of social media posts or ads (meaning you still manually have to conceptualize, create and upload each post), Practina’s software makes digital marketing easy by automating the whole process — after just a few short clicks!
With advancements in technology, society is moving online more each day, so having a cohesive digital marketing plan is more important now than ever for any business. Utilizing software like Practina makes digital marketing hands free, so you can focus on what your business does best.