When somebody performs a search on Google, they leave behind a trail of data that businesses need to be using to effectively grow their customer base. This data helps put advertisements in front of potential customers, and there are now digital marketing services available that your business can use to easily access it.
Targeted Advertising: what is it?
Targeted advertising is a digital marketing technique that sends advertisements to specific customers using information based on personal interests, demographics, and online habits. To begin utilizing targeted ads, your business must first define who its ideal customers are.
Targeted ads will grow your business.
Ideal customers, or target audience, refers to the population of consumers your business best serves, and those who need the products or services that your business provides. Without adjusting the audience for your ad, your business can lose money by sending ads to people who may have no interest in your company.
Targeted ads, like those on Facebook and Instagram, are effective because the advertiser uses their target audience to control who views the ad and when they view it, resulting in a higher success rate. Traditional ads in magazines or print don’t allow you to fully choose an audience, which costs your business money when there is a low success rate due to uninterested viewers.
With a better understanding of your customers, your business can craft messages that speak to them directly, helping you cut through and position your company as a trusted resource, which will help generate real growth.
The Future of Digital Marketing: Ads Made Simple with Practina
Digital marketing is difficult and time consuming: it requires hours of work, new employees, and the results aren’t always certain. Tracking, analyzing, and compiling data on your ideal customers are important steps to send out a targeted ad, but with the countless demographics to choose from, the process quickly becomes overwhelming.
Services such as Practina remove the hassle of digital marketing by simplifying the ad creation process for your business. With Practina, your business can easily use key, relevant demographic information to effectively choose your target audience based on age, location, interests, life events, and behaviors.
Practina further simplifies the process by making it easy to use target demographics to not only send ads and content to Google, but to any social networks your company uses, including Facebook and Instagram.
Utilizing services like Practina helps your business save money by doing the work of a marketing specialist for a fraction of the cost, while providing you with the tools needed to effectively craft targeted ads that connect you with your ideal customers.